Market Research, Fundraising, Go-to Business Market Strategy and Financial Modelling.
Country: Kenya
Field/Sector: Business Strategy / Business Transformation / Renewable Energy
Client: Global Supply Solutions Limited
Client Website: https://www.global-supply-solutions-limited/
Project Description
Global Supply Solution engaged Centafrique Limited to support its strategic expansion through a comprehensive assignment encompassing market research, fundraising, go-to-market (GTM) strategy development, and financial modelling. Centafrique Limited conducted in-depth market analysis, identifying trends, customer needs, and competitive dynamics to generate data-driven insights that would inform key business decisions. In parallel, the team designed a robust fundraising strategy aimed at positioning Global Supply Solution as investor-ready and capable of attracting capital for growth.
As part of the GTM strategy, Centafrique outlined a roadmap for product launch, pricing structures, distribution channels, and customer acquisition approaches. The assignment further involved the design of tailored survey methodologies and tools, the collection and analysis of both primary and secondary data (including inputs from internal staff and contracted service providers), and the formulation of actionable recommendations to improve operational effectiveness and strategic alignment.
